words of arkad.digital: August 2017

My New Website SUCKS! Read this before you hire your next Web Designer?

Los Angeles, CA, August 30, 2017 /arkad.digital/ - There is not an easy way to find a web designer or firm that will match perfectly for your organization, cause, or pet project without getting overwhelmed with hundreds of companies or freelancers claiming to be the best. Hiring the right web designer takes critical judgment because your web designer will forge forward the visual, layout and navigation of the site from multiple platforms or devices. So, when you are qualifying web designer that can be an asset for you or your company, there is much to consider. Here are few key elements you should keep in mind before you make a regrettable decision:

Good Listener and Communication Skills:

To build a quality website key components will need to be decided, that is why collaboration is necessary. The most important thing is communication skills. The person that will be leading your most important business investment must be able to communicate effectively. Your website will represent your company, its employees and stake holders; communication is paramount throughout the design process and into your web industry space. It is also important that your web designer is an outstanding listener and doer and can correctly understand all your requirements. Your designer will not be able to fulfill your vision if they cannot understand your ideas thus a waste of your time and energy.

Will be Able to Design from Scratch:

Aside from other core languages, it is essential that your designer has a clear knowledge of modern design styles. Of course, you desire to have unique and fresh looking website, but industry standards and accepted practices must be explored before drawing a line in the sand with your vision. When discussing technical requirements with a potential designer, think of this checklist as a good foundation. Change is not only constant, but it also happens in real time in the technology space, so the most present day HTML coding, quality CSS for cross browser compatibility, (SEO) Search Engine Optimization and latest JavaScript UI techniques are the basics. Do the research and ask the right questions to make sure your web designer have these skills and are just not putting together different templates to create your website. Your designer should be able to design a responsive website from scratch and when needed to change or add elements and pages without any difficulty. A designer should also have a working knowledge of content management systems (CMS) like Word press, Drupal, Joomla, and much more.

Familiar with Latest Design Trends:

The designer you choose must be well informed about your industry’s latest design trends. As web designing is progressing immensely, so are the designs. New designs, layout styles, and color trends are coming up all the time. Be confident that your designer has their finger on the pulse of your web industry community.
Moreover, knowledge of new browser features such as banners, tabs and pop ups help keep visitor moving down sales funnel of your website. If your designer says that they are not familiar, it is obvious not to hire that person or firm. However, if they are familiar, be assertive and ask at least 3 latest portfolios they have designed. By looking at their work, you will have an understanding of their creativity and their designing skills.

You are on a journey with many considerations to calculate to get to your final result. When thinking about your Internet appearance for your product or service, it is urgent that you match your vision with individual or firm that meet all of your expectations to bring your vision to life. Add these three thoughts to your interview checklist on your search to finding your perfect website designer.
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Contact us today at liberate.possibility@arkaddigital.com to make an appointment for a free business marketing audit. Visit Us @ arkad.digital.

Web Design 101 - Lesson 5 - Support Media and Graphics

At arkad.digital will create the best content for your targeted audience, market it through proven methods and appropriately measure its effects to your business.

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Web Design 101 - Lesson 4 – Clear Defined Cll To Action (CTA)

The goal of your website is to comple vistiors to dig deeper into content and move then further down the "action funnel"

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Contact us today at liberate.possibility@arkaddigital.com to make an appointment for a free business marketing audit. Visit Us @ arkad.digital.

Advertise on Facebook vs. the Superbowl? - 3 Reasons why you should choose Facebook

When I first posed this question to my business colleagues, advertising on Facebook verses Super Bowl, I was quickly reminded of the question that I had only ten (10) seconds to answer years back.

“Would you take a million dollars today or a penny doubled every day for thirty one (31) days?”

The answer in five (5) seconds made perfect sense but once you have a moment to think, your answer will change.

Nothing in the commercial world is more fierce, hyper, creative and innovative than advertising. Advertisements have become an inescapable part of our lives. Every individual is touched by advertisement in one way or another. Since its inception advertisements have seen tremendous changes from the days of wooden inscriptions, newspaper, radio and television, the internet, and now the social media revolution.

But when it comes down to choosing the right advertisement space for your business ads that will get results, there is much to consider. Facebook or the Super Bowl, you should feel perplexed when deciding between the two. But I am going to explain to you why Facebook, in my opinion, is your prime advertisement platform above the Super Bowl because of three well researched and proven facts:

Affordable and Cost Efficient: - A Super Bowl ad on average costs $5 million for 30 seconds -- $166,667 every second as compared to the average cost-per-click of Facebook ad of $1.72 - a incredibly minimal CPC taking into account how effective Facebook ads can be. According to Laundry Service, with the smallest imaginable cost-per-view (1 cent) and a $3 per thousand impressions, we can have 500 million Facebook video views and 1.6 billion impressions. Easy. Right? Facebook!

And with Facebook, your advertisements are not stacked between the previous and the next commercial; actually you have the freedom of spreading your message anytime to anywhere around the world.

Reach: Digital marketers understand the quantum of the viewership of Facebook relative to the Superbowl, 114 million as compared to the 2 billion reach of Facebook which is an enormous figure, and why Facebook is considered the number one (#1) platform for advertisement. Facebook viewership is not limited to any particular region or country. Unlike the Super Bowl, whose viewers are limited to region where people are well-informed and passionate about the sport. Advertising is all about reach and when you are sitting on 2 billion monthly members then mum is the word.

Targeting your audience: The audience targeting of Facebook is incredible and this is one of the main elements that determines the success of the advertisement process. This is also the first step in building a marketing plan. When determining the target audience that appeals to your business, you need to answer this question, whom does your product or service appeal to? For example, an online grocery company may be targeting single individuals or housewives. A car rental company will target general audience.

Audience targeting is very complicated with Superbowl ads. While you can decide on the area, channel, and time of your commercial, that’s really all you can control. One doesn’t have any tool or procedure to verify that the targeted audience will be there watching your commercial advertisement. But Facebook is the modern way of advertisement. Using Facebook’s ad tools you can target your audience by demographics, location, age, profession, interests, behavior, gender, relationships, and more. Facebook provides marketers the most innovative ad tools that will give your message the reaching power across your specific audience according to their motivations and purchase behavior.

I realize that this article has taken you more than ten seconds to read but considering these facts where would you spend your $5 million dollar marketing budget; Facebook or The Super Bowl?

By the way, if you answered to take a penny doubled every day for thirty one (31) days, you will receive $10,737,418.23. Not for compensation in pennies.

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Contact us today at liberate.possibility@arkaddigital.com to make an appointment for a free business marketing audit. Visit Us @ arkad.digital.

Ask Arkad - Web Design 101 - Lesson 3 – UI ( User Interface) Design Layout Appearance

Web Design 101 - Lesson 3 – UI ( User Interface) Design Layout Appearance--

How your company’s website looks is how your business perception will feel to you customers. It your website current and relevant content looks good and then it will make customers feel good about your product or service.

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Traditional Media Publishing Is DEAD! Web Content Is Your Only Friend.

"we will create the best content for your targeted audience, market it through proven methods and appropriately measure its effects to your business." arkad.digital

http://arkad.digital/arkad-digital-Content-Management-Marketing.html

Web Design - 101 - Lesson 2 - Content Is Your Only Friend

Arkad.Digital - Knowledgeable Creative Content Creation (KCCC)™

Los Angeles, Calif., August 11, 2017 /arkad.digital/ - Here is where we are - Traditional media publishing has lost momentum in the last decade. This is a well know fact that clearly describes the emergence and growing popularity of new media channels proliferating through the power of the Internet and the slow decline of traditional publishing channels. And at the heart of it all is simply great and high-quality content.

We will boost the effectiveness of your business marketing strategy through high quality and very relevant content. From identifying content marketing objectives, content planning, content creation, marketing the content and ROI measurement, our Content Marketing Services can help you connect, interact, and engage with your targeted customers – and deliver the kind of results your business needs.

Why Use Digital Content Marketing in your Business?

• Digital Content marketing is the creation and distribution of relevant information that your targeted audiences need or are interested in via online media channels.

• Content comes in various forms that include posts, articles, newsletters, slideshows, videos, infographics, articles, reports and other materials that provide information about your brand, products or services in a very informative and timely manner.

• Relevant content is what your targeted consumers are looking for on the Internet. The more relevant your content is in supplying the solutions to their problems, the more you can attract targeted customers.

• Good content can help build trust with your targeted audiences. The more they trust you, the more they would be willing to work with you.

• Content marketing builds strong relationships between your business and your targeted audiences. The Marketing Tech Blog reported that 61% of consumers would feel better and more comfortable with a business that delivers top notch content.

• Revenues and Return on Investments can only happen through effective engagement with targeted customers, and good content marketing can help facilitate that.

• Content marketing helps you build a strong online reputation that will boost brand awareness and credibility in your business niche.

• Content marketing reduces your overall marketing costs, as compared to the use of paid advertising while delivering favorable results.

• Content marketing helps you “close the deal” with your targeted customers as they can be strategically linked to your sales pages and calls to action.

We will create the best content for your targeted audience, market it through proven methods and appropriately measure its effects to your business.

http://arkad.digital/arkad-digital-Content-Management-Marketing.html

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arkad.digital is the a local web design and marketing agency for a cyber transforming world. We are passionately focused and aggressive about achieving your business highest investment goals. We build bridges, tell your stories and create real customer connections that liberate possibility.

Contact us today at liberate.possibility@arkaddigital.com to make an appointment for a free business marketing audit. Visit Us @ arkad.digital

Digital Marketing Creative Content Sources - Arkad.Digital

The purpose of an asset audit is to evaluate and research your business brand, target market, and potential visitors and audience. After which we build a customer personas or profile and their - User Journeys.

http://arkad.digital/arkad-digital-our-services.html

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Ask Arkad - Web Design - 101 - Lesson 1 - Ask for a Responsive Design

2Billion A Month Strong - - Advertise on Facebook or leave $$ on the TABLE!

Los Angeles, CA., July 26, 2017 /arkad.digital/ -
Facebook is a phenomenon - a business freak of nature; you may have heard this quote a million times. But have you considered Facebook’s massive impact and how it affects our way of living, doing business and even political scenarios globally. Research verifies the Facebook has measurable effects on every aspect of our lives and is the number one social media channel on the world-wide web.

In June 2017, Facebook officially announced that they have now 2 billion active users. Mark Zuckerberg, Facebook CEO, announced the milestone on the social network on that day:

Now think, what exactly does this unprecedented reach of Facebook mean for your marketing strategy? It means only one thing that "if you are not advertising on Facebook, your business is leaving money on the table". This is purely the factual truth, from big multinational company to small business, if you do not have an advertisement strategy for your business that does not include Facebook then your brand is surely going to lose a substantial market share. Customer engagement, brand awareness, and direct client feedback are just a few reasons why Facebook is an important medium for your brand advertisement.

What makes Facebook advertising unique in the world of social media marketing, with its vast analytical reach; it is affordable with very high returns of the investment for every business. You know that your potential customer is on Facebook;

through facebook you know his likes or dislikes, his interests, age, gender and other personal details which empower you to target your products directly to the specific needs of your customers. Now business can serve their ads essentially to the eligible audiences – website visitors and email subscribers because of the Facebook’s “Website Custom Audiences” and “Lookalike Audiences” option.

Facebook will absolutely influence the purchasing power of any brand, service or product. In fact, it is the number one online communication system and leads the world for data gathering on consumer purchasing decisions. People talk about their experiences with a product, directly refer or “like” the product and thus facebook becomes a social proof for products and the guide to consumer purchasing decisions making. Meanwhile, Facebook has captured data for every click of the customer’s purchasing journey.

We value the judgment and wisdom of our friends and family when it comes to making a decision to buy a product or spend hard earned money on a service. Facebook thus becomes a trusted benchmark and will give your company leverage and social proof when you expand your marketing efforts to use Facebook ads.

If you are a business owner, small or large, “do not leave money on the table”! Business marketing is rapidly evolving and your business can benefit from this marketing golden goose. By implementing a basic local Facebook ad campaign, targeting your unique customer demographic, you can not only meet your ROI but grossly exceed it while earning brand trust and building fan base.

arkad.digital understands the Facebook marketing phenomenon and our dedicated team have developed various means and methods to give small business a resounding voice in a large space.

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