|Layla and Angela updating status on their smart phone devices - Young Social Media Influencers - Photography by arkad.digital staff photographer - Monique Manning - Copyright All Rights Reserved © 2017 Arkad Digital, LLC|
Los Angeles, Calif., July 26, 2017 /arkad.digital/ - The emergence of the Plurals is already having a huge impact in the digital marketing world.
What is a Plural and what does this mean….you ask?
Plurals are considered young people born between 2002 to 2006. The name Plurals derives from the pluralistic society they were born into and in which they are growing up. Now that you know who they are and what to call them, let’s start to understand what we have created.
According to Pew Research Center:
• 37 percent of teenagers, ages 13 to 17 own or have access to a smartphone, an increase from 37 percent in 2013. [Source]
• 88 percent of teenagers, ages 13 to 17 own or have access to a cellphone. [Source]
• 91 percent of teenagers, ages 13 to 17, access the internet on cell phones, tablets and other mobile devices at least occasionally. [Source]
|Layla and Angela - Red Carpet Host - Young Artist Awards 2017|
new purchased device, makes one wonder about generational DNA (I will save that for another article). Having this informational head start helps brands and products easily market directly to Plurals without fear of a technology learning curve. Plurals ease to find exactly who or what they are looking for with search. According to research, 71% of Plurals say they acknowledge brand recognition marketed to them online and that they share different cultural and political views as compared to parents.
"Watch, subscribe or follow, learn, play, and comment;
The World Wide Web is a viral environment and their aim is to be a part of every moment from concept to Internet sensation. In turn, this gives marketers millions of opportunities to plant the seeds of product brands to build a fan base and grow authority in their market space. Therefore, responsive knowledgeable content design and download speed are paramount when deciding which marketing assets to deploy. Plurals will continue to search web content and media they think represent the topics and issues they express but keeping your finger on the pulse of these quickly changing trends becomes insurmountable.
can be the mantra of the Plurals’."
Right Choice and Taking Control
Aside from leveraging brands, Plurals are power members on all social media sites and media platforms. Couple that with individual online groups, the gaming industry, and technology and they will be the most influential consumers by the year 2025.
The Marketer’s Challenge
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