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| arkad.digital - we liberate possibility |
It's not
about us, it is about we
These are not simple words to us. We are in the digital age! We
know that it will take a village to tell to stories of our community. With the
advent of computers, mobile phones, tablets and the technologies of the
Internet we can play, learn and work while sharing memorable moments. At
arkad.digital we believe that it is our sworn duty to facilitate these digital
moments. Our business goal is to create a digital friendly Azusa community that
will connect with community businesses and the folks that visit and live here.
Whether suggesting a local restaurant to friends and family or sharing photos
of your little cousins swimming on a hot day at Slauson Park Pool, we will
help!
S T R A T E
G Y and know how -
We will be your company’s creative and marketing muse. Allow
arkad.digital to be the heavy thinkers and planners of your great ideas. Our
Creative Content Strategy has one goal; to reach the right audiences through
the right channels to get the right results. By creating offline and online
content that will be shareable and interesting, we will excite your visitors
and ignites search engines. As we take your business to the next level, we will
pull all levers of organic and paid distributions. The arkad.digital strategy
is the heart and soul of it all and your online content becomes the many moving
parts.
m u s e -
/myo͞oz/
noun - 1. a
person or entity who is a source of artistic inspiration.
verb - 2. to
think deeply or give serious thought.
Working with arkad.digital is easy, well-organized and exciting –
and it all starts with our proven 5 step
A - R - K -
A -D Strategy™ process:
[Step 1] A -
Assessment
The purpose of the assessment stage is to evaluate and research
your business brand, target market, and potential visitors and audience. After
which we build a customer personas or profile and their - User Journeys.[read
more]
[Step 2] R -
Realization
In this process we identify what offline products and online
digital services your company will need; turning the findings of your A.D
landmarks™ into content cornerstones. [read more]
[Step 3] K -
Knowledgeable Creative Content Creation (KCCCC)
The knowledge creative content creation (KCCC) stage involves two
different phases: storytelling and content creation. Here we customize and
design content solutions to that will answer these questions.
* What is the message that you want users to buy into?
* What A.D landmarks™ are being used to support your message?
* What is the call to action of your message?
[Step 4] A -
Audience Connection
We built it, but they don’t necessarily come. Content marketing is
the key stage to getting the right results for your digital content investment.
Having a well designed website and social media channels do not equate to web
traffic. It takes smart social and paid planning, savvy SEO (Search Engine
Optimization) and SEM (Search Engine Marketing) and more to get eyes on your
content. And it takes more than raw number know-how to identify what works to
amplify your message.
[Step 5] D -
Data and Determination
Data is royalty; both King and Queen! In this stage we measure and
analyze the results and responses from our campaign content based on the
marketing goals and KPIs. We high five and cheer for all the successes but we
also determine whether there are ways to improve progress. By analyzing the
data and generating reports across media channels; owed, earned, and paid, we
will refine A.D landmarks™ and make recommendations based on your content
marketing goal.
Our Services
